HOW TO MAKE MONEY
FROM YOUR SITE WITH AFFILIATE MARKETING AND OTHER
Unless you have
plenty of your own money to spare, you will need
to find ways of making your site produce an income
to help cover the costs of running it. Advertising
is the only way of achieving this, unless of course
you choose the free option (a Blog or free homepage),
but even then, adverts will still appear on your
pages, because nothing in life is free!
A Blog or a free
homepage is nothing more than an advertising platform
for the people who supply them. If you produce a
popular page, more people will see it (and the adverts
they place on it). This is a fair system and many
people are happy to use it. But what if you don't
want their adverts, what if you would like
to try and make some money for yourself?
You can place
your own adverts on a Blog if you wish, but unless
it is well established and receiving plenty of visitors,
not every company will agree to let you advertise
their service or products in this way.
The best option
is still to create your own site and use a domain
name that ends with .com or .net (as these still
command a great deal of respect). But what sort
of adverts should you place on your site and which
companies will agree to this?
is perhaps the first choice for most people and
you can choose to join a third party run affiliate
program, or deal direct with the merchants yourself.
What is Affiliate Marketing? Simply put, it is a
method used by some merchants to advertise their
products or service. You place one of their links
on your site (this can be a banner or text link
for example) and if a person clicks on your link
and makes a purchase, you receive a commission for
It is a very
popular arrangement because the merchant only pays
on results, no sale, no payment! It usually costs
nothing to get involved in this (if they ask for
money, don't touch it!), so you have nothing to
We have provided
a list of some of the Third Party affiliate programs
available in the column on the right, together with
some links to companies that offer direct "in-house"
programs. The difference between a third party run
program and an in-house one is this. A third party
run program offers more than one merchant for you
to choose from (could be thousands!) and they monitor
the sales. This is designed to protect you from
the less honest merchants who might "forget"
to notice one of your sales, in order to avoid paying
you your commission. Whilst this system works fairly
well most of the time, it is not perfect!
If you decide
to deal direct with the merchant and use their own
program, you have to trust them to be honest, because
they monitor their own program. This sounds more
risky, but if you are careful and select companies
that have been around a while, it can often be a
much better deal.
We deal direct
with many companies ourselves, and the list on the
right are merchants that we personally trust and
do business with. Most we have used for several
years, so you can be confident that these are safe,
should you wish to advertise them on your site too.
What type of
adverts should you place on your site? Try and choose
one that has some relevance to the content you provide.
If you are providing information about health (for
example), select companies that fit in with this
theme (the Hypnosis
affiliate program would be perfect for this).
Basically, use your commonsense, if a person has
come to your site because you supply information
on family values, they may not take too kindly to
seeing a banner to a sex site! If it's about Autos,
stick to things related to this subject.
Apart from Affiliate
Marketing, what other options are available to you?
You could sell links on your site, but you need
a good Page Rank and many Search Engines do not
approve of sites doing this (so be very careful).
You can sell
adverts, but you really need at least 1,000
visitors a day before anyone is going to consider
this (most will want proof that you are getting
the traffic you claim you are).
just another name for an advert, and again, who
is going to do this unless you have a reasonable
amount of traffic? Sponsors (or advertisers) want
to get noticed, they are not people who just give
money away for nothing.
have been popular, but they are usually based on
traffic flows. They are difficult to monitor and
not really all that effective.
MLM (Multi Level
Marketing) is a great concept, but most of these
schemes are illegal (pyramid schemes). If your "income"
comes from membership fees, it is not legal. We
have actually used the principal of MLM for our
own scheme, but it costs nothing to join and commissions
are paid from sales members introduce, not from
membership fees. With ProFindSearch, you can make
money without spending any!
You can off course
sell your own products on your site (eBooks are
very popular), but you need a payment system that
people trust. You can set up a merchant account
(with a third party company) to accept payments
on your behalf and many people use companies like
If you need any
advice or help with a project, we might be able
to help you. Drop us a line with details of your
request/problem and we will see what we can do.